An intelligent computer-based framework for integrating emotions and aerodynamics in sportsbike design
by Philip Farrugia; James Mamo; Tonio Sant
International Journal of Design Engineering (IJDE), Vol. 9, No. 1, 2019

Abstract: In today's competitive market it is critical to understand how product design connects with the consumer emotionally. Therefore, design engineers must adopt a design for emotion (DFe) approach, whilst applying fundamental principles to enhance the performance of complex artefacts, such as sportsbikes. A sportsbike cannot be designed based on aesthetics only, but rather on a balance between aesthetics and aerodynamic performance, as the design of the outer body itself is what ultimately affects the drag and lift properties. Within this context, a framework for an intelligent computer-based support system was developed, aimed at supporting designers to take emotions and aerodynamics when developing sportsbikes. A proof of concept computerbased tool was implemented and evaluated. Qualitative results gathered from an evaluation conducted with eight practicing product development stakeholders, provide a degree of evidence that the proposed framework is useful in designing sportsbikes with more emotional value and enhanced aerodynamic characteristics.

Online publication date: Sat, 14-Dec-2019

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Design Engineering (IJDE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com