Promoting strategic entrepreneurship at the firm level: a case study on training staff within a large organisation Online publication date: Mon, 02-Mar-2020
by Matthew Lynch; Uladzimir Kamovich; Martin Steinert
International Journal of Product Development (IJPD), Vol. 23, No. 4, 2019
Abstract: The entrepreneurial mindset of staff is considered a key strategic asset for firms. This case study examines how aspiring leaders were trained to be more innovative using predominantly design thinking methodology as a pedagogy. The case focuses on narratives as volunteered by participants about how they applied their training in their organisational roles. The article describes how the training was run, and provides insights into how others might lead similar training. The outcomes from the training are viewed through the lens of strategic entrepreneurship. The lens was applied to explain how the training generated a more entrepreneurial mindset amongst participants, improved their entrepreneurial leadership skills, and affected the organisational culture. The article also highlights the limitations of only training staff while leaving existing organisational structures in place.
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