Sporting and recreational services demand constraints in ski centres: a segmentation research study based on the annual frequency of arrivals
by Chris Vassiliadis, George Siomkos, John Mylonakis
International Journal of Sport Management and Marketing (IJSMM), Vol. 1, No. 4, 2006

Abstract: This paper advances our understanding of the constraint analysis regarding the recreation and sporting demand, emphasising ski centres. After a concise literature review, a survey research from 1316 visitors of the 12 most popular ski centres in Greece is presented, aiming at analysing the two critical groups of visitors. The segmentation criterion used in the study is the visitors' medium annual frequency of arrival. The statistical process results strengthen the ascertainment of previous research regarding the importance of intrapersonal and, partly, structural constraints faced by potential ski-centre visitors. Managerial implications are made regarding the optimal way of acting and approaching the two distinct categories of visitors (i.e., frequent visitors versus nonfrequent visitors).

Online publication date: Tue, 01-Aug-2006

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