Factors influencing online purchase intention towards online shopping of Gen Z Online publication date: Mon, 21-Dec-2020
by Pratiksha Tiwari; Himanshu Joshi
International Journal of Business Competition and Growth (IJBCG), Vol. 7, No. 2, 2020
Abstract: Online shopping is growing rapidly. It shows exponential growth indicating that there is a large scope of growth for the e-commerce market. The convenience of online shopping rendering it a current trend among consumers, especially Gen Z. People purchase products and services mostly based on their level of trust. Online shopping has become a new sort of retail searching. It has currently been adopted everywhere in the world. For international retailers, India has been attaining significance as a potential money-making marketplace. Indian shoppers have started to understand the advantages of having the internet for purchasing goods online, since the latest economic reforms. To understand the way of online shopping behaviour of Indian customers, it's necessary to identify the factors that affect their online shopping behaviour. This paper examines the key factors that influence the online purchase intention of generation Z and its impact on purchase decision for online shopping.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Competition and Growth (IJBCG):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook