Exploring the key buying factors for electric scooters
by David Vallejo-Morales; Elena Higueras-Castillo; Francisco Liébana-Cabanillas
International Journal of Electric and Hybrid Vehicles (IJEHV), Vol. 13, No. 2, 2021

Abstract: Governments' actions to protect the environment along with firms' commitment to green corporate social responsibility facilitated the emergence of new technologies, products and business models. Sales of electric vehicles and e-scooters are growing, including an increased use of e-scooter sharing services. This study analyses the intention to use electric scooters through an online survey. Based on the technological acceptance model and theory of reasoned action, a set of variables has been incorporated in order to explore the full context of this innovative technology. The research hypotheses are contrasted through partial least squares structural equation modelling (PLS-SEM). The results of the analysis reveal perceived value, security and technophilia as the main determinants of intention to use e-scooters. A series of managerial implications are also discussed.

Online publication date: Mon, 04-Oct-2021

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