Evaluation of the tourist experience using a framework for the analysis of the influence of social media on tourist behaviour
by Célia M.Q. Ramos; Azizul Hassan
International Journal of Tourism Policy (IJTP), Vol. 11, No. 3, 2021

Abstract: Social media are one of the most powerful tools in supporting the strategic management of tourist destinations, because visitors now share their trip experiences and provide testimonies on these platforms. Such information is a source of support to all potential tourists who intend to travel to the same destinations, and thus it influences their behaviour. The present study assesses the impact that social media-which are increasingly assuming the role of travel agencies-have on tourists' behaviour. It uses a conceptual framework to consider whether tourists' perceived and actual behaviour are interrelated and whether the latter reflects the former. Finally, using London as a case study, it suggests that tourists' behaviour is based more on prior knowledge of a destination, and that social media play a role in providing that knowledge.

Online publication date: Sat, 30-Oct-2021

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