Intrinsic motivation and entrepreneurial start-up intentions: a franchising perspective
by Shathees Baskaran; Shima Devagaran; Kharthigesan Ganesan; Nomahaza Mahadi
International Journal of Entrepreneurial Venturing (IJEV), Vol. 13, No. 5, 2021

Abstract: Franchising as a type of entrepreneurial activity to develop a nation's economy has been receiving continuous attention. In today's business world, many firms have adopted franchising as an important strategy, giving aspiring entrepreneurs the opportunity to own and operate a business venture. The aim of this study is to investigate the relationship between intrinsic motivation and franchise start-up intentions among Malaysians. A total of 386 participants participated in this survey. Intrinsic motivation was investigated over five subscales: Interest/Enjoyment, Perceived Competence, Perceived Choice, Effort and Value/Usefulness. Entrepreneurial start-up intentions examined four subscales: Business Involvement, Business Attitude, Pressure, and Control. From the results obtained, it was found that there were mixed findings of the significant relationship between intrinsic motivation and franchising entrepreneurial start-up intentions. Since franchising from intrinsic motivation and entrepreneurial startup intentions perspective remain an underexplored area, more research is needed to improve the predictive value of franchise intentions.

Online publication date: Wed, 24-Nov-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurial Venturing (IJEV):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com