Consumer awareness regarding harmful chemicals in everyday products Online publication date: Wed, 28-Sep-2022
by Rekha Joshi; Aditi Sahni; Manjary Chaudhary Malik
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI), Vol. 7, No. 4, 2022
Abstract: High-risk chemical substances in everyday products can have a terrible impact on human health and the environment. Such chemicals can contain a variety of harmful substances that may be neglected by most consumers. Consumer awareness has prompted businesses to substitute less harmful alternatives. Many chemical substances, such as preservatives in cleaning agents, perfumes in personal care products, and others, are found in daily household products and have become a worrying concern as consumers' awareness has increased. This has also become an alarming issue due to consumers' increased awareness regarding chemicals. The present study was conducted on 100 consumers using a well-structured questionnaire in the Nainital District of Uttarakhand using the convenience random sampling method. The study's findings revealed that the majority of respondents were aware and seriously concerned that the products they used everyday had chemicals that may have affected their health and the environment.
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