A study of demographics and investment preference among entrepreneurs of Karnataka, India
by Pradeep K. Gupta; Sanjay S. Hanagandi
International Journal of Technology Transfer and Commercialisation (IJTTC), Vol. 19, No. 3, 2022

Abstract: Almost everyone owns a portfolio of investments. Numerous avenues of investment are available today. The portfolio of an investor is structured based on his investment preferences. Further, investment preference depends on various factors. Hence, in this study, an attempt is made to determine the influence of demographic profile of entrepreneurs on investment preference. To achieve the objectives of the study, primary data was collected through a structured questionnaire by using a multistage random sampling method. Further, data were analysed using independent samples test and ANOVA. The results suggest that the investment preference of the respondents varies significantly based on demographic factors. This research attempts to assess the investment preference of entrepreneurs. However, the choice and preference keep changing, and this response of the selected respondents may change at a different point of time and especially during emergency time. The findings of this study can provide valuable inputs for asset management companies to understand the needs of potential investors and prepare their marketing strategy accordingly.

Online publication date: Thu, 20-Oct-2022

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