Role of citizens' engagement in sustaining citizens' participation in governance Online publication date: Wed, 18-Jan-2023
by Shubhanshu Naik; Poornima Tapas
International Journal of Business and Globalisation (IJBG), Vol. 33, No. 1/2, 2023
Abstract: As per literature citizens' engagement and participation are key constituents of citizens' satisfaction and trust. In order to ensure sustainable citizens' participation in governance, both political parties and government make multiple efforts. Study was conducted to investigate the relevance of citizens' (civic) engagement in shaping citizens' participation in governance in India. Based on literature review, authors found that there is a dearth of research which studies citizens' participation with consumer centric approach. Study findings recommend that in order to remain sustainable for both, campaign and political parties, they should raise citizens' engagement. This would help not only to create a loyal pool of citizens (voters) but will also stimulate citizens' participation and turnout. Findings also propose that political players should design innovative ways of political engagement using tools of integrated marketing communication. Findings of this study may act as a feedback mechanism for raising maximum citizens' participation.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook