An empirical investigation on continuance intention for e-commerce among SMEs
by Xiu Ying Pan; Seng Chee Lim; Seng Poh Lim; Chen Kang Lee; Joi San Tan; Jit Theam Lim
International Journal of Business Information Systems (IJBIS), Vol. 42, No. 3/4, 2023

Abstract: Electronic commerce (e-commerce) is one of the innovation technologies by combined computer and telecommunication networks used to improve economic status for developing countries especially Malaysia. E-commerce brings benefits to small and medium sized enterprises (SMEs), it improves the business operations and the speed of the nation's economy. Numerous SMEs have adopted e-commerce into their business operation. However, a section of them continue to use it while some of them are hesitant to use it. The discontinuity of using e-commerce in an organisation affects the business operation and performance. Thus, there is a need to carry out a study and promote continuance usage of e-commerce among SMEs. The main objective of the study is to identify various factors affecting e-commerce continuance intention among SMEs in the Northern region of Malaysia including Perak and Penang. Throughout the research finding, it shows perceived benefits, organisational readiness, and external pressure has significant influence on e-commerce continuance intention among SMEs. This study provides some critical implications for government agencies and non-profit organisations in promoting continuance usage of e-commerce for SMEs to speed up the mission in order to perform digitisation in Malaysia.

Online publication date: Tue, 21-Mar-2023

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