Marketing potentials of ecofriendly paper products: case study
by Alan D. Smith
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI), Vol. 8, No. 2, 2023

Abstract: The ecofriendly or green revolution has greatly evolved, especially from a marketing perspective. Hemp products, especially food protein and non-food products (paper) may well be the next evolution ecofriendly supply chain strategies. Through the use of a case study approach, hemp as a source for paper that results in a quicker cycle time and is more climate change friendly than trees, may well turn out to be a part of a sustainable supply chains. Besides the direct environmental impact, paper pulp requires a number of chemical treatments in order for it to have longevity as a product. The innovative solution that can challenge the traditional monopoly is hemp-based, ecofriendly paper products. Hemp paper is a natural alternative to tree-based paper and is an obvious upgrade from the latter. Recent federal degradations have made this ecofriendly resource extremely attractive.

Online publication date: Fri, 31-Mar-2023

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