Understanding the interaction among motivators of entrepreneurial aspiration of university students in India
by Amit Kumar Agrawal; Vanchan Tripathi; Pravin Kumar Bhoyar
International Journal of Enterprise Network Management (IJENM), Vol. 14, No. 1/2, 2023

Abstract: This paper aims to study the motivators of entrepreneurial aspiration of university students in the Indian scenario. The authors identified 12 motivators through an extensive literature review and an expert survey. This study adopted the interpretive structural modelling (ISM) technique to assess the interrelationship among the various motivators of entrepreneurial aspirations in the context of university students in India. The present study suggests that strong self-efficacy, need for achievement and entrepreneurship education are the prime motivators of entrepreneurial aspiration among university students in India. On the other hand, high motivation, propensity to create new business, entrepreneurship funding, and entrepreneur identity creation are the dependent motivators and enjoy high dependence and weak driving power. This study provides valuable insights to policymakers and universities on ways to focus on variables that are deemed critical for developing entrepreneurial aspirations among students.

Online publication date: Sat, 06-May-2023

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