Phuket Sandbox: stakeholder perceptions on tourism and travel resumption amidst the COVID-19 pandemic
by Edward Koh; Tatiyaporn Jarumaneerat; Watcharapong Saikaew; Pipatpong Fakfare
International Journal of Tourism Policy (IJTP), Vol. 13, No. 4, 2023

Abstract: This paper examines the local perceptions of travel and tourism resumption amidst the COVID-19 pandemic through the 'Phuket Sandbox' initiative. Opportunities and solutions for global travel and tourism resumption are discussed. Leveraging on the businesses, residents, authorities, visitors and environmentalists (BRAVE) stakeholders framework, interviews were conducted to obtain local stakeholders' perception of the resumption of tourism via the Phuket Sandbox initiative. Four broad categories of travel resumption are identified: resumption of domestic travel, bilateral travel, regional travel and unilateral opening up to inbound travel. The Phuket Sandbox belongs to the last category. Although different countries and jurisdictions have different considerations, priorities and approaches, this paper focuses on the pros and cons of the Phuket Sandbox model from the perspectives of the island's local stakeholders. Destinations can make reference to this particular mode of tourism resumption and decide if they have control over the conditions to replicate or adopt this form of tourism resumption.

Online publication date: Thu, 13-Jul-2023

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