Stakeholders in maintaining hallmark tourism events under the Covid-19 storm Online publication date: Thu, 13-Jul-2023
by Dang Thi Phuong Anh
International Journal of Tourism Policy (IJTP), Vol. 13, No. 4, 2023
Abstract: This paper aims to determine the key role of stakeholders directly impacting the survival of hallmark events under the Covid-19 storm. It also highlights the dynamics between stakeholders when faced with significant challenges. A qualitative research methodology was adopted, using a case study design with three events still organised during 2020 and 2021 in Vietnam. The interview sampling framework based on stakeholder theory helps to identify six primary and nine secondary stakeholders to conduct in-depth interviews. As a result, the key role of stakeholders in event tourism has to be changed due to the Covid-19 pandemic. The tendency of the organisation of events before the Covid-19 pandemic was centralisation and for the central state to play the key roles. The Covid-19 crisis resulted in decentralisation and the key roles to be executed by the local state, community, and businesses. Research results describe stakeholders' dynamics in crisis management for event tourism. These are suggestions for implementing the policies and revising tourism development in post-Covid 19.
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