The use of technology among the Omani retailers amidst the COVID-19 pandemic Online publication date: Tue, 18-Jul-2023
by Salim Nasser Salim Alriyami; Mahfooz Ahmed
International Journal of Business Performance Management (IJBPM), Vol. 24, No. 3/4, 2023
Abstract: This study examines the implementation and use of technology among Omani retailers supported and sponsored by the government during the COVID-19 pandemic. The purpose of the study was to investigate some of the efforts made by these retailers in using the internet and its related technologies to buy and sell their goods and promote their services during the pandemic. An extensive interview session was conducted with some retailers in the central region of Oman. The study's findings show that the most popular technology device used by retailers during the pandemic to support their business was cell phones with some social media and instant messengers' applications like WhatsApp, Facebook, and Instagram. It was also discovered that the pandemic had a negative impact on most SMEs. The pandemic has also made most of them realise how some technological equipment can help them promote their goods and services during the movement restriction period.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Performance Management (IJBPM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook