Network market orientation, entrepreneurial capability and new venture's performance: evidence from China's mobile communication industry Online publication date: Sun, 30-Jul-2023
by Hongjia Ma; Qing Sun; Juan Wu
International Journal of Mobile Communications (IJMC), Vol. 22, No. 2, 2023
Abstract: In the VUCA era, the turbulent external market environment has brought more uncertainty and shocks to new ventures. To improve the survival rate of new ventures, it is necessary to identify the key factors that enable new ventures to overcome the challenges of environmental change, enter the market quickly and sustain operation, and analyse how the factors play a role. This study focused on the influence of network market orientation on the performance of a new venture in the mobile communications industry and explored the moderating role of entrepreneurial capability, including opportunity recognition and exploitation capabilities on the relationship between network market orientation and performance. The findings may help expand the research on the impact of network market orientation and provide theoretical support for the survival and development of new ventures in mobile communications or other knowledge-intensive industries in emerging economies in a dynamic environment.
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