Socio-technical innovation by female entrepreneurs: evidence from the Jordanian tourism sector
by Areej Shabib Aloudat; Kimberly Gleason; Hala Bashbsheh; Baker Ahmad Abdullah Alserhan; Jusuf Zeqiri
International Journal of Technology Enhanced Learning (IJTEL), Vol. 15, No. 4, 2023

Abstract: In this paper, we explore the role of female entrepreneurs in socio-technical innovation in the context of the Jordanian tourism sector. Using a qualitative research approach, we investigate how these entrepreneurs innovate, transforming the perception of conservative societies perspective on women entrepreneurs. We document five forms of socio-technical innovation achieved by Jordanian female entrepreneurs in the tourism sector: cultural/societal, economic, stewardship, sectoral and personal. The paper provides interesting insights on women entrepreneurs as innovators in the tourism industry by documenting what they consider to be their most important innovations.

Online publication date: Tue, 03-Oct-2023

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