Student's intention to purchase online air tickets of two developing nations: an extended concept of planned behaviour model Online publication date: Wed, 11-Oct-2023
by Hitesh Jhanji
International Journal of Services, Economics and Management (IJSEM), Vol. 14, No. 4, 2023
Abstract: This article tries to identify the factors influencing the student intention to purchase online air tickets using the concept of planned behaviour of two developing nations India and Nepal. A survey of 200 students, 100 from India and 100 from Nepal, was carried out at a private university in India. These students use air transport for travelling as students are from different countries and different states. The hypothesis was tested using multiple regression analysis. Empirical findings confirmed that students in India and Nepal are primarily motivated by a desire to save money when purchasing airline tickets. Perceived behavioural control in Nepal and trust in India is the second factor which influences the purchase intention of students. Students' purchase intentions are unaffected by attitudes and subjective norms. The findings can enhance the understanding of airline companies by offering relevant implications from student's perspective in improving marketing strategies and customer services.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Services, Economics and Management (IJSEM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook