Market orientation, supply chain integration and innovation performance: the mediating role of organisational culture
by H. Abd Aziz; M.S. Jusoh; M.H. Amlus
International Journal of Management and Enterprise Development (IJMED), Vol. 22, No. 4, 2023

Abstract: The purpose of this research is to shed light on the synergistic effect of market orientation and supply chain integration on innovation performance with the mediating effects of organisational culture. This study employs data collection from 105 companies prioritising the Malaysian manufacturing industry. The formulated hypotheses were analysed using PLS-SEM method. The findings highlighted on the significant effect of market orientation and supply chain integration on innovation performance strengthened through organisational culture. This research benefits the existing academic field, as well as implications to the managers, decision makers and government in the development of strategies drawing from innovation performance's influencers.

Online publication date: Fri, 03-Nov-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management and Enterprise Development (IJMED):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com