Understanding user behaviour through sentiment analysis: an exploration through online reviews and comments
by Balaji Kanagasabai; Vaneeta Aggarwal
International Journal of Business Information Systems (IJBIS), Vol. 44, No. 3, 2023

Abstract: This research study is conducted on the Amazon reviews for the book, Thinking, Fast and Slow and the comments on the author's talk about the same on a YouTube video. A total of 585 reviews (12,731 words) about the book from Amazon and 158 comments (4,593 words) for Kahneman's talk on YouTube are analysed using the R software and the word clouds along with the sentiment analyses are done. We found that the word 'book' is highly used in Amazon reviews and the word 'system' is highly used in the YouTube comments. This paved a way for an interesting finding that people who see videos understand the core concepts better than those who read books as the video comments discussed more about systems of the brain. Both the Amazon reviews and YouTube comments have high 'positive' score in sentiment analysis; however, the negative and critical opinions are higher in YouTube comments.

Online publication date: Wed, 22-Nov-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com