Exploring the role of employee learning goal orientation and creative self-efficacy in fostering individual innovative work behaviours: evidence from Indian automotive industry
by M. Jyothi Sheeba; B. Prabu Christopher
International Journal of Work Innovation (IJWI), Vol. 4, No. 4, 2023

Abstract: This study examines whether or not employee's learning goal orientation (LGO) fosters innovative work behaviours viz. creativity (CRE) and innovation capability (INN). The study specifically examines the intervening impact of creative self-efficacy (CSE) between LGO and innovative behaviours. Data was gathered from automotive sector R&D personnel. The data were analysed using PLS SEM and mediation analysis is performed through bootstrap approach. The findings of this research indicate that there is a positive and significant correlation between learning goal orientation, creative self-efficacy and creativity and innovation capability. This study presents noteworthy findings pertaining to innovative work behaviours. The creative self-efficacy serves as a mediator between LGO and innovative work behaviour (IWB). Upon individual analysis, it has been found that creative self-efficacy has a positive and significant impact on creativity, while exhibiting a negative and significant impact on innovation capability.

Online publication date: Thu, 23-Nov-2023

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