Profitability and market analysis of the piggery industry in the Prestea/Huni-Valley Municipality of Western Region, Ghana Online publication date: Wed, 03-Jan-2024
by Samuel Afotey Anang; Anthony Anning
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 51, No. 2, 2024
Abstract: The study aimed at determining the profitability and market analysis of the piggery industry in the Prestea/Huni-Valley Municipality of Western Region, Ghana. Using purposive and snowball sampling methods, the study engaged 20 pig farmers and 130 pork consumers in the study area. Descriptive statistics and multiple regression analysis were employed to analyse the data. The study revealed that pensioners on full time basis mostly undertake the piggery industry, which is highly dominated by male and small-scale farmers. The industry was found to be profitable with 44% gross margin and profitability index of 1.05, but the industry is stifled with challenges such as feeding cost and availability of labour. Access to markets was found not to be a challenge, but farmers are to diversify their products, and improve upon feeding and sanitation. Again, efforts by corporate bodies and government to subsidize input costs will make the industry more lucrative to create more jobs.
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