Analysis of the impact of social media on the performance of cross border e-commerce enterprises from the perspective of the digital economy
by Dandan Ye
International Journal of Networking and Virtual Organisations (IJNVO), Vol. 29, No. 3/4, 2023

Abstract: In order to explore the impact of social media on the performance of cross-border e-commerce enterprises, this study proposes a study on the impact of social media on the performance of cross-border e-commerce enterprises based on the perspective of digital economy. Firstly, the influencing factors of social media on enterprise performance are selected. Then, the questionnaire was designed. Finally, the long- and short-term memory neural network algorithm is used to analyse the influence of various factors, and the impact model of social media on the performance of cross-border e-commerce enterprises is built. The experimental results show that social media, entrepreneurial orientation and relationship network all have a positive impact on the performance of cross-border e-commerce enterprises. The more cross-border e-commerce enterprises use social media, the more profits will be increased, which verifies that social media has a direct impact on the performance of cross-border e-commerce enterprises.

Online publication date: Wed, 10-Jan-2024

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