Social entrepreneurial intentions among Generation Z: understanding the role of university support and awareness in India
by Hemantkumar P. Bulsara; Latika Sharma
International Journal of Indian Culture and Business Management (IJICBM), Vol. 30, No. 4, 2023

Abstract: When all nations worldwide face various societal issues such as violence, poverty, sickness, disability, and more, social entrepreneurship has lately been a popular employment and career option appealing to many individuals. The current study proposes antecedents of the theory of planned behaviour (TPB), perceived behavioural control and attitude toward behaviour to mediate the effect of awareness and university support on social entrepreneurial intentions. We questioned 330 students from carefully chosen universities of North-West India for this research using a structured questionnaire which was further analysed using Smart PLS 3.0. In the result, all the variables showed a significant and positive role in relation to social entrepreneurial intention except the subjective norm antecedent of TPB. This research highlights the importance of university support and the role of awareness in framing the intentions of young generations towards social entrepreneurship. The findings provide important insights for academics and policymakers, as well as suggesting implications for future study.

Online publication date: Mon, 22-Jan-2024

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