The triggers on compulsive online shopping of jeans
by D. Manimegalai; S. Senthilkumar
International Journal of Networking and Virtual Organisations (IJNVO), Vol. 30, No. 2, 2024

Abstract: This study investigates the antecedents of compulsive online shopping for jeans and identifies the compulsive shoppers of jeans. This descriptive research collects data through an online survey; the sample size is 205 - purposive sampling design used for gathering the data. The study results are 53.2% of males and 51% of females fall into compulsive shopping for jeans. Model fitness analyses through linear regression the p-value is lesser than 0.05. Therefore, the independent variables show a statistical relationship with the dependent variables and predict the dependent variable. This study helps the marketer frame the marketing strategy based on buzz factors and compulsive triggers; it can increase the online jeans sale in the future period. After the lockdown, consumer prefers online mode shopping.

Online publication date: Mon, 25-Mar-2024

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