A retrospection of research on impulse buying behaviour and future research directions
by Sarita Devi; Kavita Sharma; Shanu Jain
International Journal of Bibliometrics in Business and Management (IJBBM), Vol. 2, No. 4, 2023

Abstract: Impulsive buying is a well-established phenomenon in consumer behaviour, and researchers and marketers have devoted considerable attention to it over the years. This study use bibliometric analysis to examine and comprehend the evolution of impulse buying behaviour from 1960 to 5 November 2021 in the fields of 'business, management, and accounting' and 'economics, econometrics, and finance'. Use of R, VOSviewer, and Gephi facilitates the study and visualisation of 392 Scopus database articles. Keyword co-occurrence analysis highlighted five significant themes, including 'impulsive purchasing and store environment', 'shopping activity and retailing', 'the role of websites in online impulse purchasing', 'e-commerce and social media', and 'impulsiveness and social impact'. Four research fronts are identified using bibliographic coupling that include emerging contexts, influencing factors, brand management, and the tourism and hospitality sector. The authors aim to summarise the existing knowledge and propose future research questions and directions with respect to context, theories and variables.

Online publication date: Wed, 27-Mar-2024

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