Examining the impact of intrinsic and extrinsic religiosity on adoption of emerging technologies by entrepreneurs
by Ranjan Chaudhuri; Sheshadri Chatterjee; Demetris Vrontis; Evangelia Siachou
J. for Global Business Advancement (JGBA), Vol. 16, No. 3, 2023

Abstract: The aim of this study is to examine the impacts of entrepreneurs' intrinsic and extrinsic religiosity on their hedonic and utilitarian attitudes towards adopting emerging technologies. The study also investigates the moderating role of entrepreneurs' age, gender, and education on their behavioural intention towards adopting emerging technologies. With the help of theories and literature, a theoretical model is developed. Then, the conceptual model is validated using the structural equation modelling technique considering 371 usable respondents. The study finds that there is a significant and positive influence of intrinsic and extrinsic religiosity on entrepreneurs' attitudes, which in turn significantly and positively influence their adoption of emerging technologies for their entrepreneurial activities.

Online publication date: Tue, 04-Jun-2024

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