Green advertisement on environmental sustainability in Ethiopian manufacturing companies: the mediating role of corporate social responsibility
by Melese Waktola Erba
International Journal of Business and Emerging Markets (IJBEM), Vol. 16, No. 3, 2024

Abstract: This study examines the impact of green advertising on environmental sustainability through the lens of corporate social responsibility. This study used large-scale manufacturing industries registered and operating in Ethiopia as the target population, and 400 samples were randomly selected. Of the selected samples, only 322 responses were usable with an 80.5% response rate, and the Likert-scale type of item development was used. This study used a structural equation model and smart partial least squares method for data analysis. Multivariate analysis techniques were used to test the covariance between each latent construct and the loading factor of each item, which was above the threshold of 0.7 given in the literature. The study proposed four hypotheses to test this impact, and partial least squares were applied using bootstrapping methods. The results show a positive and significant relationship between the proposed hypotheses and green advertising, environmental sustainability, and corporate social responsibility. Therefore, the manufacturing industry should consider green advertising and environmental sustainability. The study also concludes that corporate social responsibility plays a mediating role between the variables.

Online publication date: Tue, 02-Jul-2024

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Emerging Markets (IJBEM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com