Testing a structural model on impulse buying tendency, fear of COVID-19, economic anxiety, household income and quality of life Online publication date: Fri, 05-Jul-2024
by Zübeyir Çelik; Ceyda Aysuna Türkyılmaz; Aypar Uslu
International Journal of Electronic Business (IJEB), Vol. 19, No. 3, 2024
Abstract: Based on impulse buying and fear theory, the study examines which factors affect consumers' impulse buying tendencies. Data were collected from 546 participants through the survey. The research model was tested with process macro. The fear of COVID-19 decreases the quality of life while increasing the economic anxiety and impulse buying tendency. While economic anxiety and life quality factors separately have a negative mediating role in the effect of COVID-19 fear on impulse buying tendency, these two factors together have a positive mediating role. Because while economic anxiety reduces the impulse buying tendency, quality of life increases the impulse buying tendency. Economic anxiety and its interaction with household income cut down life quality. However, the conditional effects of economic anxiety on quality of life at different levels of household income are not significant. The negative effect of household income on life quality is insignificant. The study provides implications.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook