Development of start-ups risk assessment framework during COVID-19 era
by Aswathy Sreenivasan; M. Suresh
International Journal of Business Innovation and Research (IJBIR), Vol. 36, No. 1, 2025

Abstract: Start-ups across all sectors are facing many challenges during the COVID-19 era. This paper aims to assess the significant risks faced by start-ups during the COVID-19 pandemic using a multi-grade fuzzy logic approach. A case study is conducted using multi-grade fuzzy for assessment of manufacturing start-ups' risk. The conceptual model for evaluation of risk is developed with 3 enablers, 10 criteria, and 33 attributes. The multi-grade fuzzy is used for risk assessment and importance performance analysis (IPA) used for classification of risk attributes. The overall risk index for case start-up is 6.47. It pertains to the range (6-7), which is classed as 'risk'. Finally, seven critical attributes are identified using IPA. The proposed assessment framework will help the start-ups managers to reduce the risk level of their operation in COVID-19 era.

Online publication date: Wed, 15-Jan-2025

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com