NPD project timeliness: the project-level impact of early engineering effort and customer involvement
by William H.A. Johnson, Changyue Luo
International Journal of Product Development (IJPD), Vol. 6, No. 2, 2008

Abstract: Few survey-based NPD studies focus methodologically at the project level. In this study we concentrate on the project level and examine two types of acceleration practices in new product development, customer involvement and early engineering effort and the impact of each factor on project timeliness. The data consist of actual accounting information from 62 product development projects at four design centres of a plastic printing corporation. The results suggest that both early engineering effort and customer involvement had a positive effect on project timeliness. In addition, these two factors were found to be negatively correlated such that, for any particular project, one or the other was utilised but rarely both.

Online publication date: Thu, 03-Jul-2008

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Product Development (IJPD):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com