Building a theoretical framework for e-service export performance
by Vinh Nhat Lu, Sally Rao
International Journal of Business Environment (IJBE), Vol. 2, No. 2, 2008

Abstract: Advancements in Information and Communications Technology (ICT) in general, and the internet, in particular, are having a major impact on service marketing. The global marketplace has been increasingly integrated and exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services and surprisingly, the performance of e-service providers has not been investigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services and suggesting a conceptual framework about the performance of e-service exporters.

Online publication date: Mon, 14-Jul-2008

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