Avatars: a right to privacy or a right to publicity?
by Angela Adrian
International Journal of Intellectual Property Management (IJIPM), Vol. 2, No. 3, 2008

Abstract: 'Virtual world' identities are becoming indistinguishable from 'real' identities, just as 'e-commerce' became indistinguishable from 'commerce'. The problem of the appropriation of personality tends to be associated with 'character merchandising', with a fine line drawn between real people and fictitious characters. The control over online avatar identities has begun to have many real-world consequences. This article is based upon a previous article published in the Computer Law Security Reports, 2008, entitled 'No one knows you are a dog: Identity and reputation in virtual worlds'.

Online publication date: Wed, 05-Nov-2008

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