A method to implement effective My-page service system using three-dimensional vectors Online publication date: Sat, 20-Jun-2009
by Masayuki Kessoku, Kazuhiko Tsuda, El-Sayed Atlam, Kazuhiro Morita, Masao Fuketa, Jun-ichi Aoe
International Journal of Computer Applications in Technology (IJCAT), Vol. 35, No. 2/3/4, 2009
Abstract: This paper proposes a method to construct My-page, which is an effective one-to-one-marketing method for internet service providers. In conventional methods, customer preference and market information are managed with two-dimensional vectors of customer and preference category axes. In this proposed method, we add time axis to make it three-dimensional vectors in order to manage the preference transitions and the market trends. One of the problems of three-dimensional vectors is its huge volume of information. In order to solve this problem, the three-dimensional vector was compressed using the MPEG algorithm. As a result, the amount of data could be compressed to less than 5%, and the problem was solved. Furthermore, we have found a few trend leaders in the groups, which confirm that there is a possibility to make appropriate recommendations to the other group member based on the transitions of the trend leaders.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Computer Applications in Technology (IJCAT):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook