The impact of Chinese philosophy to organisational culture change: the 36 Strategies
by Omprakash K. Gupta, Yuan-Duen Lee, Yuan-Ching Wang
International Journal of Chinese Culture and Management (IJCCM), Vol. 3, No. 1, 2010

Abstract: The fast development of information technology and the expansion of business globalisation have resulted in organisational restructuring. There have been, however, few successful cases of restructuring. Previous studies have indicated that success of organisational restructuring depends primarily on organisational culture. The 36 Strategies, which are the quintessence of traditional Chinese war tactics, have been part of ordinary life. However, despite their importance, there have been few studies to evaluate the feasibility of applying the 36 Strategies on organisational culture change. This study investigates how the 36 Strategies are correlated to their application in organisational culture.

Online publication date: Tue, 29-Jun-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Chinese Culture and Management (IJCCM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com