A model for the study of user adoption behaviours of mobile commerce
by Donny C.F. Lai, Ivan K.W. Lai, Ernest Jordan
International Journal of Enterprise Network Management (IJENM), Vol. 4, No. 1, 2010

Abstract: With strong computing power and efficient data networks, new mobile phones are sophisticated enough for smoothly surfing the internet and conducting electronic commerce as on the desktop computers, there should have significant opportunities and growth of mobile commerce. However, the user acceptance of m-commerce is below expectation (Harris et al., 2005). Researches of the user acceptance of m-commerce have proven the positive user adoption determinants based on the user acceptance models of information systems (IS), but only few explore the negative adoption factors. This paper extends the unified theory of acceptance and use of technology (UTAUT) model for the study of the negative emotion and behaviour that affects the user acceptance of m-commerce. The extended UTAUT model aims to help m-commerce service providers to understand both the positive and negative factors that can significantly explain user adoption intention and use behaviour so that they can adjust their strategies for providing successful m-commerce services. It also provides an extended base for further research on the user acceptance models of new IS.

Online publication date: Thu, 05-Aug-2010

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Enterprise Network Management (IJENM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com