How high will Russian aviation fly?
by Tamilla Curtis, Irina Swenson
World Review of Intermodal Transportation Research (WRITR), Vol. 3, No. 3, 2010

Abstract: The study provides the historical context of the Russian aviation industry reflecting the periods of its growth and decline. It reveals the competitive advantage strategies that have been implemented by the Russian government in an attempt to revivify an enfeebled nation's aeronautic industry. The paper discusses the newly formed Joint Stock Company (JSC) United Aircraft Corporation (UAC) and its strategies to break into global markets, including UAC innovative product offerings. Whether or not, the recent efforts of the Russian government serve as a fulcrum for the Russian aviation industry that will leverage Russia into the global market, remains to be seen.

Online publication date: Sat, 14-Aug-2010

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