Government/business relations: an agency-theory perspective on the procurement of market research Online publication date: Sat, 31-Jan-2015
by Michel R. Rod
International Journal of Procurement Management (IJPM), Vol. 4, No. 1, 2011
Abstract: The purpose of this conceptual paper is to provide a brief description and review of the agency theory literature in ultimately proposing that agency theory may provide a novel and potentially useful foundation for analysing (for researchers) and influencing (for managers) the nature of contractual relations between government departments that secure the services of commercial market research firms. The methodological approach involves a non-exhaustive review of literature addressing agency theory and public sector procurement from commercial sources. Although this paper is primarily targeted at academics with an interest in studying the relationships between market research providers and public sector market research users, there are some practical managerial implications that are discussed. Thus far in the extant marketing literature, there has been no suggestion that an agent theoretical perspective can contribute to both the study and management of government/business relationships related to the procurement of market research.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Procurement Management (IJPM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook