An analysis of tourists' attitudes towards sustainable tourism: application to Malaysia Online publication date: Sat, 28-Feb-2015
by Sofiah Abd. Rahman, Normala Daud
International Journal of Sustainable Development (IJSD), Vol. 14, No. 3/4, 2011
Abstract: Like any other developing countries, the promise of economic wealth arising from nature travelling is too hard to ignore. As a result, eco-tourist destinations in Malaysia are aggressively developed. Taman Negara, one of Malaysia's premier national parks is one such example. This study, believed to be the first of its kind conducted at Taman Negara marks an important step towards tourist management in the local context. A total of 230 tourists took part in this study which sought to develop visitors' profile via geo-demographics, travel motivation, attitude towards sustainable tourism and satisfaction. Through this understanding and database, a blueprint for promoting as well as preserving Taman Negara, can be put forward. Indeed, making Taman Negara sustainable for future generations and economic gains does not rest solely on understanding the attitude of tourists. Nonetheless, as the major consumer of natural attractions, this study appropriately starts with the tourists themselves.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sustainable Development (IJSD):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com