Managing business model renewal
by Christian Sandstrom, Ralf-Geert Osborne
International Journal of Business and Systems Research (IJBSR), Vol. 5, No. 5, 2011

Abstract: It is well-documented that firms often need to change their business model when introducing a new product, but more knowledge is needed regarding why they struggle when trying to do so. This paper explores the challenges related to renewing an established business model. Drawing upon a case study and industrial network theory, we argue that business models are difficult to change because they are based upon interdependence throughout a system of interrelated actors. Firms are interconnected with actors beyond its boundaries and thus, only a limited control can be imposed. Our findings also suggest that firms can change their business models by identifying critical actors and by aligning incentives throughout their network.

Online publication date: Sat, 18-Apr-2015

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