E-business solutions in the mobile advertisement
by Meiga Loho-Noya, June Wei, Charlotte A. Jones
International Journal of Business and Systems Research (IJBSR), Vol. 5, No. 5, 2011

Abstract: This paper aims at developing implementable e-business solutions to accelerate the adoption of information systems in the m-advertising industry. First, an e-business integrated customer chain model was developed for the m-advertising industry. A list of implementable e-business solutions was developed based on decomposition of this model. Then, the top 25 advertising companies were studied in terms of their implementation pattern of e-business solutions. Implementation on these solution items ranged from 16% to 66% for the top 25 companies. The findings on pattern analyses in the current research are beneficial to decision makers and managers in m-advertising companies. The study concludes that the implementable e-business solutions developed in this paper are crucial to accelerate the adoption of information technology for the m-advertising industry in the near future.

Online publication date: Sat, 18-Apr-2015

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