Perceptions of managers on transcultural conflict: a study in international South African management
by Claude-Hélène Mayer; Lynette Louw
European J. of Cross-Cultural Competence and Management (EJCCM), Vol. 2, No. 1, 2011

Abstract: Studies in organisational conflict management have gained interest in business and management sciences in the past decade. At the same time, the potential for transcultural conflict has grown. The challenge for South African managers is to find creative solutions for managing a highly diverse workforce and the transcultural conflicts that occur. In order to reduce this transcultural conflict potential in a globalised work environment, it is important to redefine individual and cultural values and identities and make possible the construction of multiple, transcultural identities that are aligned with adaptive value concepts. The purpose of this article is to assess managerial perspectives on transcultural conflict, values and identity in a selected organisation in the automotive industry in the South African context. This study adopts an exploratory research approach by using qualitative methodologies within the phenomenological and interpretative research paradigms. With this approach, the article aims at gaining a deeper understanding of transcultural conflict in the South African organisational work context. The research findings lead to conclusions and recommendations with regard to managing transcultural conflicts in the selected context, which are of importance for researchers and practitioners in Europe who focus on transcultural business management in South Africa.

Online publication date: Sat, 11-Oct-2014

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