Is the competitive strategy-performance relationship consistent across developed and emerging nations? An assessment of China, Turkey and the USA
by John A. Parnell, Mehmet Ali Koseoglu, Zhang Long, Wu Yuanyuan
International Journal of Business and Emerging Markets (IJBEM), Vol. 3, No. 4, 2011

Abstract: Most competitive strategy studies have analysed samples in the developed world, namely the USA and parts of Europe. Cross-cultural work – particularly in emerging economies – has been limited. This paper reexamines the nature of competitive strategy in China, Turkey and the USA. Like their US counterparts, Turkish managers reported a greater emphasis in their organisations on innovation than on cost leadership approaches. However, the Chinese respondents did not follow an innovation-cost distinction when evaluating the strategies of their organisations.

Online publication date: Fri, 17-Apr-2015

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