An inquiry into direct selling practices in Mexico: analysis of internal and external fit
by Lucía Fernández Reyes; Rajagopal
International Journal of Business Competition and Growth (IJBCG), Vol. 3, No. 1, 2013

Abstract: This is a qualitative research paper based on in-depth interviews which were conducted to explore qualitative dimensions of direct marketing: sellers' networking and indirectly consumers' preferences on direct sales. The paper describes direct selling for the marketing of beauty products supported by social networking among sellers. The objective and originality of this work is to approach qualitatively the difficulties Mexican direct sellers face in order to address potential bottlenecks in their current business operations.

Online publication date: Sat, 12-Jul-2014

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