The effect of benchmarking procurement plan and after sales services on suppliers sales success in western region of Kingdom of Saudi Arabia Online publication date: Sat, 30-Aug-2014
by Sulieman Ibraheem Shelash Al-Hawary; Bahaà Abdul-Hafez Attallah Al-Nady
International Journal of Services and Operations Management (IJSOM), Vol. 19, No. 1, 2014
Abstract: This study aims to adopt illusion for effect of benchmarking procurement plan and after sales services on suppliers' sales success in western region of Saudi Arabia. The researchers draw their conceptual foundations from previous studies, supplement this from the marketing literature and test the model, and data analysis was based on multivariate statistical techniques. This paper emphasises the importance of benchmarking procurement and after sales services on supplier sales success. The study demonstrates that there is positive effect of benchmarking procurement plan (BPP) and after sales services (ASS) on suppliers' sales success (SSS) success. The findings are expected to provide researchers with useful insights to conduct future studies on benchmarking procurement plan associated with after sales services on suppliers' sales success variable.
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