'A few days here is plenty': the value and implications of popular sources for tourism development in Kathmandu, Nepal
by Barbara Grossman-Thompson; Benjamin Linder
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 4, No. 2, 2014

Abstract: Using a case study from Nepal, this paper argues that popular media such as blogs, travelogues, and guidebooks offer an underutilised source of consumer feedback that can assist state-level tourism planners in fine-tuning their marketing strategies of un/underplanned tourism destinations. The district of Thamel has emerged as the epicentre of Nepal's international tourism flows. Thamel's reputation as a site for cheap and easy conspicuous consumption remains a notable problem in the Nepali state's attempt to steer tourism development towards more geographically dispersed and more up-market models. This paper argues that when attempting to understand spaces such as Thamel, unofficial tourism media such as travelogues, memoirs, and travel guides can serve as invaluable and readily available marketing resources, particularly as a means of understanding the meaning and function of such touristic spaces for tourists. In turn, findings from analyses of popular media sources can be fed directly into relevant tourism development policy and marketing research.

Online publication date: Fri, 28-Nov-2014

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