Uni-economics: impact of sunspot on human behaviour and strategic business alliances
by Samuel K.M. Ho
International Journal of Strategic Business Alliances (IJSBA), Vol. 4, No. 1, 2015

Abstract: Historically, the study of the world's economy was classified into micro-economics and macro-economics. Perhaps, contemporary economists should learn from the 'astronomists' about the universe which we are part of. Let us name this as 'Uni-economics'. Many scientists have found that sunspots affect human behaviour. Some research findings even relate the 11-year periodic cycle to war and peace of mankind. It is also widely-known in the medical profession that sunspot radiation actually affects the physiology of our human body. With all these evidence in mind, the aim of this exploratory research paper is to investigate how sunspot activities can affect the strategic decision sentiment in the business world. More important is how organisations can make use of the trade-wind and avoid the counter-wind from the Uni-economics phenomena for their strategic business alliance development.

Online publication date: Sun, 10-May-2015

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