Exploring the role of entrepreneurial characteristics
in determining the economic growth potential of an innovation Online publication date: Mon, 02-May-2005
by Peter Carswell, K. Asoka Gunaratne
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 5, No. 5/6, 2005
Abstract: Entrepreneurial endeavours have been shown to have the potential to provide for economic growth, particularly if they are able to internationalise. However, many have argued that this growth is moderated by effective marketing strategies. In the start-up ventures, such marketing is becoming to be referred to as entrepreneurial marketing. The effectiveness of such marketing has been linked with the characteristics of the entrepreneur who has started the venture. Two hundred and forty two New Zealand based entrepreneurs were administered a questionnaire aimed at determining their entrepreneurial characteristics. Analysis of the data showed that many of these entrepreneurs had characteristics more suited to inventing rather than developing the business. As such, the paper posits that a successful transition from entrepreneurial marketing to a traditional, systematic, broad based marketing strategy is a key to developing start-up ventures to be able to internationalise.
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