The influence of sustainability on students' perceived image and trust towards university
by Mehran Nejati; Mostafa Nejati; Azadeh Shafaei
International Journal of Management in Education (IJMIE), Vol. 9, No. 4, 2015

Abstract: With the growing level of awareness among citizens on social responsibility of organisations, this study seeks to investigate how sustainability practices of universities influence students' perceived image and trust towards the university. Using a sample of 185 university students enrolled in Malaysia, the proposed research framework was examined and analysed by performing Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings of the study revealed that community outreach initiative, as well as land use & planning initiative significantly influenced perceived university image and students' trust towards university, while waste and energy initiative was only the significant predictor of students' trust. The current study provides invaluable insights to university administrators and educational managers by highlighting the importance of practical engagement in sustainability initiatives. The study is however limited by its sample size and selection. This research is among the first studies which empirically investigate the impact of university sustainability practices on forming students' perceived image and trust towards the university.

Online publication date: Wed, 30-Sep-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management in Education (IJMIE):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com